Yes. There has been a strong shift in all markets from black & white to colour printing. There are a number of reasons for this.

1. Retention of information is better in colour, so customers read and take in the important information pieces. Ideal for proposals, bids, direct marketing and training material.
2. Documents look more professional. Many of our customers work in very competitive environments, therefore presentation is such an important part of their winning and retaining of business.
3. The cost of colour has often been perceived as high, but over the last five years the cost of colour solutions and the printing costs of colour has reduced significantly. Konica Minolta has a strong research and development team that is always looking at new cost effective ways of printing and copying material. So overall costs are not what they used to be a few years back.
4. With the extensive range of colour solutions Konica Minolta can cater for all business needs, from an entry-level colour machine to production printing solution.
5. Konica Minolta provides the flexibility to turn on and off the ability to print and copy in colour. Through security codes we can allow specific people or groups access to colour such as Marketing departments. This significantly controls colour costs and usage. View Case Study on New Zealand Magazines.

Take a look at the bizhub colour multi-functional printer/copier range, as Konica Minolta will be able to make a true difference to your business.